Sweepstakes, Contests & Game Promotions

Incentive-based sweepstakes, contests, and games of chance promotions motivate behavior. This makes them a highly interactive and effective way to make relevant connections between your brand and the interests of your consumers or business-to-business customers. And in return for the reward you provide, you receive something far more valuable: understanding of your audience and their preferences, ongoing opportunities for remarketing on an increasingly personal level, and brand loyalty.

REASON TO BELIEVE

THE MERCURY Difference

We Sell Security

Our business is providing the necessary security to ensure every promotion you execute with us is properly structured to be legally compliant and provide a positive consumer experience fostering goodwill for your company or brand.

Promotion Compensation

We indemnify our clients, providing added security to execute your promotion confidently.

Your Single Source

Our Promotions Team has many years of experience in complete promotions management, legal, promotion administration and fulfillment for all types of sweepstakes, contests, games or other incentive programs.

Service Capabilities

Mercury has executed thousands of Promotions for all types of Consumer and Trade applications: Digital, Social, Direct Mail, In-Store, In-pack/On-pack and Events. Utilizing one or all of our suite of Promotion Services results in time and cost efficiencies, backed by proven processes:

Promotion concept review and strategic consultation
Prize pool recommendations
Online and offline tactic recommendations
Coordinate and manage digital technology builds and/or print production
Official Rules development by experienced Promotion Law attorney
Promotion Law attorney legal review of promotion communications/advertising collateral (copy for web, social or other media; packaging; POS, etc.)
Client indemnification
State bonding & registrations
Prepare Affidavits of Eligibility/Compliance & Publicity Release
Prepare and file federal IRS 1099s
Odds calculation, secure game piece seeding and verification
Limited liability insurance and certifications
Winner background security checks
High security storage of prize items
Alternate/mail-in entry set-up, receiving and data entry
Randomized winner selection
Official winner notifications and verification
Toll-free Customer Service and dedicated follow-up to secure winner documentation
Our in-house warehouse facility can receive, store, kit pack and ship prizes direct to winners
As a fully licensed and accredited distributor, we source and procure prize items at the lowest available cost: Merchandise, Gift Cards/eCertificates, or Custom items
Full-service trip prize fulfillment provides individualized trip itinerary coordination with winners and booking of all travel arrangements

Mercury is a single-source solution.

From promotions management to legal to fulfillment, we’ve got you covered.