Objective

Promote GMCR new product launch of “Brew Over Ice” tea and coffee K-Cup products and drive sales in the Office Coffee Service (OCS) channel

  • OCS channel consists of approx. 500 distinct distributors with over 800 ship-to locations, who purchase brewers and K-Cups form GMCR to sell to the office coffee market

Overview

Quest For The Cool “ice cube” game pieces are seeded inside Brew Over Ice product packages distributed to companies nationwide. Offices who discover a Quest Cube receive a Grand Prize BMW convertible or multiple First Prize Hawaii vacations. To help drive awareness and sales all summer long, signage is displayed in office kitchens and break rooms encouraging employees to be on the “Quest” for ice cube game pieces with every K-Cup they brew.

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