Objective

Promote Emerald Nuts as a convenient, all-natural energy snack option for sports enthusiasts and build a database of consumers online

Overview

A unique twist on the national college basketball tournament, an online team bracket instant win game and SMS digital program encourages consumers to root for the underdogs.  To drive pre-registration and begin an ongoing relationship with the Emerald Nuts website, consumers receive the chance to instantly win cash prizes just for registering on the site.  Registered users are encouraged to return back to the site on March 15 to make their final team bracket selections.  Brackets with all the correct team picks are randomly selected for the chance to win a $10,000 cash prize.  Also features mobile text-to-win game play activation and in-store promotion support. 

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