Objective:

Generate public support for American Cancer Society’s global movement and campaign to spread the word about what everyone can do to help create a world with less cancer and “More Birthdays” – because every birthday is a victory over cancer

Overview:

Online contest gives everyday artists and musicians the opportunity to showcase their own artistic expression in support of ACS’ lifesaving work. Musicians submit a video performance of their rendition of the classic “Happy Birthday” song, while artists upload original artwork inspired by what More Birthdays means to them.

  • Finalists from both the Art and Music categories were determined by online public vote, and all voters received a sweepstakes entry for the chance to win an ACS Gift Pack.  
  • The two Grand Prize winners’ submissions are featured in an upcoming ACS ad campaign and posted to the More Birthdays gallery on ACS’ corporate website – alongside the biggest names in art and entertainment, such as Celine Dion, Justin Bieber and Mash D’yans, among many others.  
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