Objective:

Create consumer awareness and excitement around KitchenAid’s inaugural corporate sponsorship of the 72nd Senior PGA Championship presented by KitchenAid

  • Drive pre-event ticket sales of Sr. PGA Championship golf event
  • Build database of “golf fan” target consumers for KitchenAid re-marketing

Overview:

To specifically target PGA fans and drive ticket sales, consumer access to the KitchenAid sweepstakes URL was via the PGA website where Championship event tickets are sold. One Grand Prize winner received a KitchenAid Dream Kitchen by Lowe’s valued at over $32,000. Five First Prize winners also received a pair of VIP admission tickets to the Sr. PGA Championship event, plus a private dinner hosted by a Celebrity Chef on the Championship grounds.

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