Client Business Objective

  • Offer consumers a free in-store gift with purchase, in support of Kellogg’s U.S. Olympic Team sponsorship being promoted on specially-marked packages of Kellogg’s Frosted Flakes cereal.

Context/Challenge

  • Kellogg’s required a USA-made product for this project, in addition to strict product and factory compliance.

Marketing Approach & Solution

  • Mercury sourced a branded “Earn Your Stripes” orange acrylic sports bottle, complete with tiger stripes, as the GWP for the program.
  • Mercury managed production timelines and delivery dates of the manufacturing materials in conjunction with stringent third-party safety testing on both the bottle and lid.
    • Third party factory audit and product testing was done prior and throughout production to ensure Kellogg’s safety standards were met.
  • Mercury warehouse coordinated fulfillment of bar code application and inserts on all bottles, packing each unit into special Kellogg’s cartons and palletizing with in-store display bins, for shipment to retail store locations.

Results

  • Entire 792,000 piece order successfully shipped ahead of schedule.
  • Additional order requests for 50,000 pieces were completed 6 weeks ahead of schedule.
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