Business Objective

  • Minimize loss prevention while maximizing shelf space visibility of software product displays at all OfficeMax store locations nationwide.


  • Expedite timely delivery of software products included as part of OfficeMax’s seasonal planogram displays on a quarterly basis.
  • Minimize direct-to-store deliveries by multiple vendors.

Marketing Approach & Solution

  • Mercury warehouse serves as a centralized ship-to location for each quarterly display program on behalf of OfficeMax, taking receipt of all software display boxes direct from multiple manufacturer vendors.
  • Mercury assembles software display boxes received from each vendor, applies ‘not for resale’ decals, and kit packs all items according to planogram:
    • Complete with display instructions insert into a single master shipping carton, for consolidated delivery to each OfficeMax store location.


  • Freight savings are shared by all software vendors, each store receives one package, and all replacement packages are ordered from a single source.