Business Objective

  • Crossmark, a broker agency representing multiple consumer packaged goods clients at retail, needed a fulfillment center capable of kit packing and delivering up to 5 million packages per month to up to 22,000 locations ongoing.

Context/Challenge

  • Crossmark’s needs range from: Complete project fulfillment, to same day quick-turn fulfillment, to in-store display construction.
  • Crossmark also requires return logistical support for materials that go unused at events or stores.

Marketing Approach & Solution

  • Mercury set-up an automated electronic data transfer with Crossmark to share available inventory and order status, giving the client visibility to their materials and order tracking – eliminating the guesswork in building projects and scheduling events.
  • Mercury also made several recommendations to streamline production processes to reduce the amount of packaging and labor required.

Results

  • Crossmark was able to realize immediate cost savings in their fulfillment division. 
  •  Materials for planned projects are now completely fulfilled due to inventory visibility.